Company Description:
BioPharm Communications is the leading third-party medical communications provider and omnichannel partner for the life sciences industry. BioPharm specializes in creating meaningful connections with healthcare professionals (HCPs) to improve patient outcomes.
At the core of BioPharm’s offering is Tandem, a proprietary data and technology platform. Tandem is the engine behind everything the organization delivers – enabling intelligent, data-driven omnichannel strategies that reach and engage HCPs. From precision targeting and content personalization to 1:1 omnichannel activation and performance optimization, Tandem ensures every campaign is actionable, scalable, and built to deliver results.
Position Overview:
As we evolve our omnichannel solutions for BioPharm Communications Companies, we are seeking a highly skilled and experienced Senior Salesforce Marketing Cloud (SFMC) Architect to help lead the backend design, development, and optimization of our marketing automation capabilities for Pharma & Biotech brands. This will be a technical role responsible for architecting complex, data-driven customer journeys and campaign automation using Salesforce Marketing Cloud, and Tandem’s proprietary applications portal while working closely with stakeholders across CRM Marketing Operations, Data, and Product teams. The SFMC Architect position will also provide oversight and play a critical role in the Salesforce Marketing Cloud vendor partnership to ensure that our platform is capitalizing on any new trends or capabilities, and process efficiencies with the end goal of improving overall campaign delivery.
Key Responsibilities:
• In partnership with CRM Marketing Operations, lead the design and architecture of SFMC solutions for Client marketing campaigns that require strategic, omnichannel frameworks, data modeling, automation and integrations
• Provide guidance on SFMC best practices, platform scalability, new technical expertise, process efficiencies, and the supporting documentation as needed
• Translate campaign-level business requirements into technical specifications and custom builds for end-to-end automated deployment
• Design data flows and API integrations between SFMC and in-house Programmatic desks, and external partners and platforms (i.e., other CRM systems, CDPs, SFAs, media placements, and publishing partners etc.)
Core Technical Skills:
• SFMC Platform Experience
– Proficiency in Email Studio, Mobile Studio, Automation Studio, Journey Builder, Contact Builder, Advertising Studio, and Content Builder
– Deep understanding of data extensions, contact model, and subscriber key strategy
– Experience with Send Logging, Data Views, and Data relationships
– Experience with multi-business unit and enterprise-level implementations
• AMPscript & Server-Side JavaScript (SSJS)
– Advanced use of AMPscript to personalize content dynamically
– Comfortable with SSJS for backend logic within emails, cloud pages, and automations
• CloudPages & Microsites
– Build and manage custom cloud-based landing pages, forms, and surveys using HTML, CSS, AMPscript, SSJS etc. within SFMC and fully integrated with Client systems and marketing campaigns
• Automation Studio
– Design and optimize multi-step automations
– Use SQL Queries, data filters, and file imports/exports effectively
– Create programmatic data workflows for campaign triggers and data updates
Preferred Data & Integration Skills:
• SQL for Query Activities
– Proficiency with Salesforce Marketing Cloud SQL dialect
– Write complex joins, filters, and aggregations for segmentation, reporting, and triggers
• APIs
– Experience with REST and SOAP APIs
– Triggered sends
– Data Extension manipulation
– Subscriber management
– Custom preference centers
– Integration of SFMC with SFAs (i.e., Veeva, Salesforce CRM, OCE etc.), external CDPs, or other 3rd party systems
• Data Management
– Strong understanding of data modeling, segmentation, and multi-source data integration
– Comfortable managing large datasets ensuring data hygiene and compliance
Other Qualifications:
• 5+ years of experience working with Salesforce Marketing Cloud, with a deep understanding of core modules and capabilities
• Familiarity with customer journey orchestration, next-best-action frameworks, and AI-driven personalization
• Adept at a consultative approach, and customizing marketing automation solutions to meet individual Client needs
• Experience and understanding of the regulated healthcare industry preferred
• Compliance knowledge and familiarity with CAN-SPAM, GDPR, HIPPA
• Knowledge of performance and deliverability optimization and best practices for email rendering, inbox placement, domain warm-up and onboarding, and IP management
• High-level understanding of marketing analytics, tagging strategies, and campaign performance reporting that could impact journey decisioning frameworks and builds
• Experience implementing and overseeing pre and post deployment QA checks for Client campaign marketing automation including escalation and troubleshooting
• Strong cross-functional collaboration with internal teams, and external vendor partners
• Certifications:
– Salesforce Certified Marketing Cloud Developer (strongly preferred)
– Salesforce Marketing Cloud Email Specialist
– Bonus: Salesforce Admin, Marketing Cloud Consultant, or Architect certifications