Senior Manager, CRM Marketing Strategy (BioPharm Communications LLC, New Hope, PA)

Company Description
BioPharm Communications is the leading third-party medical communications provider and omnichannel partner for the life sciences industry. BioPharm specializes in creating meaningful connections with healthcare professionals (HCPs) to improve patient outcomes.

At the core of BioPharm’s offering is Tandem, a proprietary data and technology platform. Tandem is the engine behind everything the organization delivers – enabling intelligent, data-driven omnichannel strategies that reach and engage HCxPs. From precision targeting and content personalization to 1:1 omnichannel activation and performance optimization, Tandem ensures every campaign is actionable, scalable, and built to deliver results.

Job Description
The CRM Senior Manager, Marketing Strategy plays a key role in advancing data-driven, omnichannel marketing strategy for assigned pharmaceutical clients. As the primary CRM point of contact across internal and external teams, this role leads the metrics, insights, and reporting process—translating campaign objectives into measurable outcomes. The Senior Manager will understand each campaign’s strategic goals and align them to program deliverables and KPIs, tracking performance and recommending optimizations that drive ongoing improvement, innovation, and scale.

The ideal candidate will be comfortable working in a fast-paced team environment and will work closely with CRM Marketing Operations, Strategy, and Data & Analytics teams to ensure CRM initiatives are measurable, optimized, and aligned with broader omnichannel objectives. Attention to detail, organization, tech savvy, exceptional written and verbal communication skills, proactive follow-up, and maintaining a customer-focused attitude throughout all responsibilities are essential skills for this role.

Job Responsibilities
• Serve as the CRM department’s primary internal and external point of contact, managing communications with Account, Client Solutions, and client teams to ensure seamless alignment across all stakeholders.
• Lead the end-to-end CRM metrics and insights process, including data requests, analysis, dashboard/report development, and presentation of results to internal teams and clients.
• Translate campaign objectives into measurable KPIs, ensuring alignment of marketing goals, data frameworks, and performance metrics from campaign design through reporting setup.
• Collaborate with CRM Operations to coordinate campaign setup and management, ensuring metrics accurately capture key data breakdowns (e.g., segment, trigger, creative).

Responsibilities include:
• Managing campaign overview and performance documentation
• Overseeing target list acquisition, segmentation, and validation
• Coordinating ETL, FIA, and Data Agreement processes with external partners
• Monitor and analyze campaign performance via metrics, identifying trends, insights, and optimization opportunities
• Support Client Solutions and Account teams with CRM reporting, QBR requests and ad hoc analyses
• Drive initiatives to enhance CRM measurement, automation, and reporting capabilities, enabling more efficient campaign management and real-time insights.
• Continuously identify opportunities for improvement across CRM processes, tools, and performance measurement frameworks to support the evolution of omnichannel marketing capabilities.
• Perform additional responsibilities as required to support broader department and organizational goals

Basic Qualifications
• 6+ years of professional non-internship marketing experience, ideally in CRM, marketing strategy, analytics, or omnichannel campaign management
• Bachelor’s degree in marketing, Business, Communications, or a related field (Master’s degree or MBA a plus).
• Demonstrate strong skills in Microsoft Office, especially Excel and PowerPoint
• Experience designing, managing and reporting on cross-functional marketing programs
• Proven ability to use data and metrics to measure performance, assess impact, and determine campaign optimizations
• Exceptional written and verbal communication skills, with experience presenting insights and recommendations to internal teams and clients
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Confident, polished professional demeanor with strong stakeholder management and problem-solving skills.
• Collaborative and proactive mindset, comfortable working cross-functionally and independently to drive results.
• Curious and data-driven, eager to translate analytics into meaningful business insights and campaign enhancements.
• Ability to effectively prioritize and execute tasks under tight deadlines, maintaining accuracy and quality.
• Passion for innovation and continuous improvement within the evolving omnichannel marketing landscape.

Preferred Qualifications
• Healthcare and/or pharmaceutical experience a plus but not required
• Experience in CRM platforms, marketing automation, and data visualization tools (e.g., Salesforce Marketing Cloud, Tableau, Power BI, Datorama, or similar)